Actor Paul Rudd, known for screen appearances including Role Models, I Love You, Man and Anchorman, has been announced as the new voice of Hyundai Motor America's national advertising, starting with the 2015 Hyundai Sonata campaign.

Steve Shannon, vice president of marketing at Hyundai, commented 'We were looking for a voice that could be recognisable and relatable to a new generation of car buyers. Rudd can be serious, humorous, informative and entertaining all at the same time. It's his modern sensibility that we knew would be a perfect match for today's customers'.